Semantic differential

A semantic differential is useful to measure what the attitude is of the respondent towards something. In a semantic differential, you have two opposing characteristics  at either end of a scale (also called a bipolar pair). This scale in the middle typically has five or seven items. When the number of items on the scale is uneven, the middle one expresses a neutral point between the two extremes. But this is not necessarily so, you can also have a scale with an even number of items - sometimes up to ten items are used in the scale.

Example of a semantic differential

Add new comment

Filtered HTML

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <blockquote> <code> <ul> <ol> <li> <dl> <dt> <dd> <img>
  • Lines and paragraphs break automatically.

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
3 + 17 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.